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Founder
My Buzz
KIND2 is a range of high performing plastic free shampoo and conditioner, for humans and now dogs.
Made from natural ingredients in the UK, all our products are certified plastic free, vegan, cruelty free, palm oil free and include only natural fragrances or colours.
We launched in late 2019 and our awards include:
- Winner, Beauty Shortlist Wellbeing Awards 2020 for Best Zero Waste Product – The Hydrating One
- Finalist, Pure Beauty Global Awards 2020 for Best New Sustainable Hair Product – The Restoring One
- Bronze, Free from Skincare Awards 2020 for Haircare – The Sensitive One
- Bronze, Free from Skincare Gift Awards 2020 for The Gift Set
- Winner, 2020 Blue Patch Sustainable New Business Award
- Editor’s Choice, Beauty Shortlist Awards 2021 – The Hydrating One & The Restoring One
- Winner, Pure Beauty Global Awards 2021 for Best New Sustainable Hair Product – The Two in One
- Bronze, Green Parent Natural Beauty Awards 2021 for Men’s Haircare – The Sensitive One
- Finalist, Free from Skincare Awards 2021 for Haircare – The Two in One
- Finalist, Natural & Organic Awards Europe 2022 Best New Haircare Product – The Rebalancing One
- Editor’s Choice, Beauty Shortlist Eco Lifestyle Awards 2022 – The Rebalancing One
- Best Buy, Green Parent Natural Beauty Awards 2022 – The Rebalancing One
- Bronze, Free from Skincare Awards 2022 for Haircare – The Fragrance Free One
- Winner, Platinum Awards 2022 for Haircare – The Rebalancing One
My Bio
Hello - I'm Sue, and in 2019 I launched KIND2, a range of plastic free, solid shampoo and conditioner. Our customers love our human bars so much - they encouraged us to launch Dog Shampoo Bars.
Inspired by wanting to find solutions to the scourge of plastic pollution, I made a radical career decision, left my corporate role and returned to the UK in 2018.
My background is as a strategic Business Leader in the professional services sector. From 2010 - 2018 I was living and working in Hong Kong, leading a regional business through a period of significant growth and transformation. During my time in Asia I was also a Board Director and Vice Chair of a charity focussed on delivering of legal and counselling services to victims of human trafficking.
I'm also currently a Non-Executive Director of Everyday Plastic.
My Business Tips
Tenacity and courage. It's always takes more time and effort than you think, but don't give up too easily!
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