SBS Video

The Artisan Food Trail

The Artisan Food Trail



    Graham Childs


    10th September 2011


    Letchworth Garden City, Hertfordshire


    Business Services, Marketing and Advertising, Food, Web Design, Design, Packaging




The Artisan Food Trail were lucky enough to be picked by Theo as an #SBS winner on their very first tweet. The initial boost of activity through our website has been maintained ever since. As we're helping promote small artisan food business ourselves we're very proud to be associated with #SBS and the help it's giving lifting the profile of other small businesses.


The Artisan Food Trail is a unique and affordable online marketing service for artisan food and drink producers within the UK. It offers the small producer, the opportunity to be seen by foodies, chefs, restaurants and local outlets alike - all who want to buy their products. The Artisan Food Trail exists because we wanted to increase the awareness of your products to your consumers at a price you can afford. We do not have an online store as our aim it to drive traffic directly to you to make your own sales (and keep your own profits). Because we build your brand awareness through out network and newsletters (over 2.3 million re-tweets of our daily twitter newspaper and over 50,000 potential readers of our email newsletter each month, plus daily interaction through social media, our blog and more), sales can be indirect too through greater awareness of products in farmshops and delis. Only Four months into our campaign, The Artisan Food Trail received a 'Highly Commended' Internet Marketing Award for 2011 and were picked as one of Theo Paphitis's #SBS winners in September. Our additional services to help small producers further include: packaging design, promotional literature design, product & produce photography, website design (brochure & e-commerce), social media (setup & maintain), copywriting, print and more.


Always be true to yourself and your brand. Don't listen to the media and the bad things that they have to say - bad things make bad things and a positive attitude will always win through. Market yourself! Sitting in a dark office and not telling the world about your business will not get you new clients or customers. Know what you want to achieve with your business.

RT @GregRetrocorn: COMPETITION TIME! Retweet and Like to win a box of popcorn covered in crushed sweets. Comp ends 22/11/16 Good luck! http…
RT @DrinkTg: Visit Vegfest stand WK9 to try delish new Tg #greentea and see what the fuss is all about - and then #backit https://t.co/TkGp…
RT @FoodismUK: .@DrinkTg’s British-brewed iced tea is so good it’s won awards. Find out how you can shape the company’s future: https://t.c…
RT @GoddardsPies: Our #Pies are perfect for your #Halloween and #Bonfire celebrations! They always go down a treat! Get your supply at http…


10% off Annual Membership for #SBS Winners

We offer a 10% discount on our annual membership fees to eligable UK artisan food producers. The Artisan Food Trail work with small food...


You could win up to £10,000 worth of expert help & advice for your food business.

As supporters of small food businesses throughout the UK, we have put together a prize package worth up to £10,000 for one winner of our...

What could your small food business do with £5000 worth of business help?

Thought I'd share this with the #SBS blog readers as I know there are a lot of food businesses within the ‪#‎SBS‬ fold....

Twitter Interview 5th February Midday

The Artisan Food Trail (@artisanFT) is being interviewed on Twitter today at 12 by My Incubator Ventures​. We know we'll be being asked at...