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Carddies Limited

Carddies Limited

MAIN INFO

  • FOUNDER

    Raquel Bello and Esther Winter

  • WIN DATE

    7th July 2012

  • LOCATION

    London , London

  • CATEGORIES

    Entertainment, Children, Gifts and Occasions, Holidays, Art, Education

  • WEBSITE

    www.carddies.com

MY BUZZ

Firstly, the buzz of receiving a thumbs up from someone like Theo Paphitis (very nice that he went to the effort of implementing such a positive and supportive idea). Secondly, grateful for the congratulations and new followers on twitter. Thirdly the increased visibility this gives our business which will hopefully translate into increased sales!

MY BIO

Carddies was founded by two sisters, Raquel and Esther and the product was launched in January 2012. Our story: During a rainy seaside holiday Raquel started drawing card people for her three house-bound girls, using the backs of cereal packs and any card to hand. Since then Raquel has drawn hundreds of card people for many children, who colour them in and play with them for hours. Raquel and Esther joined forces to develop this idea into a business and so the Carddies evolved. Their past experiences, working as a lawyer and accountant respectively, and as full time mothers of their seven children, have been useful. All the Carddies, scenes and packaging continue to be drawn by hand by the two sisters. The seven cousins are key advisers on many aspects of the business, including branding, packaging, current sets and future product ideas. The first twelve sets in the Carddies range are: Ballet, Football, Fairies, Knights, Family One, Family Two, Cavemen, School, London, Farm, Nativity and Sports. Esther and Raquel and their seven advisers are coming up with additions to the Carddies family all the time (two new sets are due out in time for Christmas: Nativity and Farm!). Respect for the environment has determined their choice of suppliers. All the components are made and assembled in the UK, aside from the premium FSC pencils, which though supplied by a British company are made in Indonesia. Carddies received the Award for Best New Product for Children when they launched in Top Drawer 2012, followed by many other awards!

MY BUSINESS TIPS

Make a top quality product that you feel passionate about. Don't sell something for children you wouldn't want to buy for your own children...

MY OFFERS

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