SBS Video

The Centenary Lounge LTD

The Centenary Lounge LTD



    Aasia Baig


    28th December 2013


    Birmingham, West Midlands


    Entertainment, Food, Wine, Gifts and Occasions, Catering




Since Winning #SBS on 29/12/13, we have been inundated with tweets and mentions, which has created a massive awareness of our brand. The feeling of being recognised for our achievements is out of this world. Blessed to be a part of the fabulous #SBS community.


Centenary Lounge is a stunning recreation of a 1930s Art Deco bistro, inspired by the refreshment rooms of the Great Western Railway. The décor tastefully recaptures the Period Railway Buffet at its very best. The business was founded by myself in 2009. We are proud to have won many accolades including being shortlisted for a National Railway Heritage Award together with a B.A Award from “Business Today”. A little about me - I have been in business for over 21 years. I bought our first business when I was 21 years old and had 3 month old twins. For the first 10 years of my business life I kept things simple as my husband and I wished to raise our three children ourselves. We then bought our first newsagent in a railway station 10 years ago and realised there was a niche in the market for a quality establishment and hence Centenary Lounge was born. Food and drink has always been a great passion of mine so providing high quality freshly prepared food and drink in sumptuous Art Deco surroundings is the unique selling point of the business. Since the opening in 2009, Centenary Lounge has become very well established and for many is now a destination of choice. Building on it's success a take away outlet with the same brand concept was opened in Birmingham Snow Hill Station in 2012. Complementing the Art Deco surroundings and location in the heritage Moor Street Station we have also created - Recreations, our range of replica GWR branded 1930s gift ware reminiscent of the days of Great Western Railway's luxurious dining facilities. The products, like everything about Centenary Lounge are produced with absolute attention to detail and have been manufactured in conjunction with NMSI and the National Railway Museum. So much so that they have been endorsed by the famous enthusiast and collector Sir William McAlpine.


Believe in yourself and your idea but always do your homework. If it doesn't make financial sense don't do it. You have to be passionate about what you do. Live and breathe it - this will ultimately lead you to success. Be your own worst critic. Only sell what you would buy yourself as a customer. Never stop learning. Love what you do!

RT @CentenaryLounge: Good evening all at #SBSwinnershour 😊How are we all tonight? Getting #excited for #Christmas 🎄 https://t.co/HeuFWyoCnD…
RT @glimmeruk: @CentenaryLounge @Platinumbrides #SBSwinners Thanks for the follow @glimmeruk has reached 400 followers tonight- yeah!
RT @glimmeruk: Thank you @KGCEngineering stay warm and snuggly this foggy night https://t.co/n3D60F9REK
RT @AndrewJMusson: Take a virtual tour through our showrooms & workrooms - https://t.co/TFD1VULXU0 #sbswinnershour @KGCEngineering https://…


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