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Chapati Man Ltd

Chapati Man Ltd

MAIN INFO

  • FOUNDER

    Chris Rai

  • WIN DATE

    18th January 2014

  • LOCATION

    St Leonards-on-sea, East Sussex

  • CATEGORIES

  • WEBSITE

    www.chapatiman.co.uk

MY BUZZ

My Twitter followers are booming up and up! Chapati Man will use the #SBS win on our festival POS for the forthcoming season. Hopefully, the win will raise brand awareness as well.

MY BIO

Chapati Man was created by husband and wife team, Chris and Andrea in 2007. The idea came from Chris taking left-over curry in a wrap to work. Their love of music festivals inspired them to share with other party-goers, the authentic curry recipes Chris grew up with; still being made by Chris's mother Martha – and the Chapati Man brand was born! The Chapati Man journey began in 2007 by selling Spicy Indian Wraps at major events and festivals in the UK – their colourful trailer unit is now a mainstay at festivals, such as Glastonbury, Bestival and Camp Bestival. Chapati Man was voted No.1 food caterer at Glastonbury Festival 2007 by Virtual Festivals.com – an outstanding achievement in their first year of trading. Chris and Andrea used to go to music festivals as punters for years and spotted a niche in the market. They realised times where changing and festival goers wanted something different, authentic and with more quality to it than burgers and chips – festival organisers knew this too so saw Chapati Man as a breath of fresh air. The food was becoming just as important as the music. The Chapati Man mission was to give festival-goers the choice of a unique, tasty and healthy option! We are THE ORIGINAL FESTIVAL CURRY IN A WRAP! The retail part of the business began in March 2009, with Chapati Man Ltd making its retail debut with a national supply deal with Morrisons. Chapati Man's wraps launched again in Morrisons in January 2013. Chapati Man's range of food-to-go Indian snacks were launched into Waitrose stores in September 2013. Chapati Man’s booming chicken saag wrap, with fresh mint chutney and a cachumber salad won the National category at the British Sandwich Designer of the Year Awards 2011 (the biggest awards in the sandwich industry!). BOOM! Chris and Andrea’s aim is to make Chapati Man a household brand – nationwide.

MY BUSINESS TIPS

As well as having great products, strong branding in terms of design, logo and identity are equally important – we soon found out that our trailer, the name of our business and overall branding really did catch the imagination of the festival masses! Always keep smiling! Festival catering is hard enough, so it’s important to be positive and happy – this is what your customers want to see! Banter with our customers is key and they love us for it! The ‘booming’ never stops from the first day of the festival till the last. Creating a positive vibe helps you get through the long hours, adverse weather conditions and the festivals that sometimes don’t go to plan. Make sure you have a story behind your brand and products. Always be yourself when meeting retail buyers. Most importantly know your USP!

Please view the latest Chapati Man blog at: https://t.co/vBFTogGNIU - see you soon Chapati Man boomers!
Please like our Chapati Man Facebook page at: https://t.co/ddRkvvIu03 - much appreciated if you can! https://t.co/rAuHnM1aoq
Every Day is a Festival' - Chapati Man's strapline! #Boom the #festivals! Chapati Man boom! https://t.co/rAuHnM1aoq
Cheers to our booming customers at #BroadgateCircle yesterday! #ICAPCharityDay was BOOM! #Lunch #London @StreetDots… https://t.co/M4o1C8iuK6

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