Theo says, “I admire people who have passion and energy. If you cannot bore your friends to death about your own small business then something is seriously wrong. I was struck by the number of business owners on Twitter (now X) who wanted to tell me about their new products and services. Small Business Sunday was born so that people have a specific time slot to post and pitch their ‘sell’ directly to me. #SBS, marking its 15th anniversary in 2025, now runs on X, Instagram and LinkedIn and I am constantly blown away by the depth and quality of the entrants.”
#SBS winner Up The Garden Bath is a Peterborough-based not-for-profit driving positive change through sustainability, education, and grassroots innovation. The team is celebrating two major recent milestones:
Dave Poulton commented: “From installing upcycled bathtub planters in schools to running inclusive, hands-on workshops and creating vibrant community spaces, our goal has always been to unite people through purpose and creativity.”
Visit their social media pages or website to say congratulations!
Perfect time to come up with a Tweet or post for Instagram or LinkedIn about your business.
Or explore the full directory of #SBS Winners and search by category, date, social media handle & more…
Follow @theopaphitis on Twitter, Instagram or LinkedIn.
X (formerly Twitter): On a Sunday between 5-7.30pm, tweet about your business in 280 characters or less, directed to @theopaphitis, adding the hashtag #SBS.
Instagram & LinkedIn: Post an image describing your business or comment under @theopaphitis weekly #SBS is open post, between 5-7:30pm every Sunday, whilst tagging @theopaphitis and using the hashtag #SBS.
Every Monday night at 8pm, Theo reviews and chooses his favourite lucky six who are then re-tweeted or re-posted.
As he has around 500k followers on his X, 50k+ followers on Instagram and almost 300k on LinkedIn this provides a massive boost to the chosen lucky businesses!
Theo Paphitis’s #SBS Small Business Sunday network partners with Lifestyle giving them access to 1.5million more customers The digital #SBS x Lifestyle gift card was
TV Dragon and retail entrepreneur Theo Paphitis will be hosting #SBSEvent2025 – the free annual event for one of the UK’s leading small business initiatives,
TV Dragon Theo Paphitis is delighted to share that he has just signed a multi-year deal with industry leader Google to be the Headline Partner
The #SBS Crew supports @TheoPaphitis with his Small Business Sunday (#SBS) competition winners. Contact the team for any queries/questions.
Email us at sbs@tpretailgroup.com
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