Theo-logy
Theo says, “I admire people who have passion and energy. If you cannot bore your friends to death about your own small business then something is seriously wrong. I was struck by the number of business owners on Twitter (now X) who wanted to tell me about their new products and services. Small Business Sunday was born so that people have a specific time slot to post and pitch their ‘sell’ directly to me. #SBS, marking its 15th anniversary in 2025, now runs on X, Instagram and LinkedIn and I am constantly blown away by the depth and quality of the entrants.”
Meet the #SBS Winners 🏆
Recent #SBS Winners!
#SBS Monthly Winner!
Floral Lifestyle
This month, Jess has collaborated with one of her dream brands, Molton Brown. She will be in their Bicester Village shop today, Friday 28th, with her beautiful designs.
On getting the opportunity, Jess said: “Since winning the award (#SBS Small Business Sunday), and using the presentation photo to my advantage, my brand has been in front of some interesting eyes! On Wednesday the Assistant Manager at Molton Brown at Bicester Village reached out regarding a collaboration with them for Mother’s Day. I still can’t believe I’m typing this!”
Go and check out her page and say congratulations – we love to see #SBS winners doing so well, but most importantly being proud of themselves and their achievements – the sky is the limit
It's almost Small Business Sunday!
Perfect time to come up with a Tweet or post for Instagram or LinkedIn about your business.
Find a previous #SBS Winner
Or explore the full directory of #SBS Winners and search by category, date, social media handle & more…
How to participate
Follow
Follow @theopaphitis on Twitter, Instagram or LinkedIn.
Prepare
X (formerly Twitter): On a Sunday between 5-7.30pm, tweet about your business in 280 characters or less, directed to @theopaphitis, adding the hashtag #SBS.
Instagram & LinkedIn: Post an image describing your business or comment under @theopaphitis weekly #SBS is open post, between 5-7:30pm every Sunday, whilst tagging @theopaphitis and using the hashtag #SBS.
Look out for a Re-Tweet or Re-Post!
Every Monday night at 8pm, Theo reviews and chooses his favourite lucky six who are then re-tweeted or re-posted.
As he has around 500k followers on his X, 50k+ followers on Instagram and almost 300k on LinkedIn this provides a massive boost to the chosen lucky businesses!
Latest #SBS News
#SBS launches Bespoke Lifestyle gift card
Theo Paphitis’s #SBS Small Business Sunday network partners with Lifestyle giving them access to 1.5million more customers The digital #SBS x Lifestyle gift card was
12/03/2025
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Theo Paphitis’ #SBS Small Business Sunday Network Partners with Industry Leaders for #SBSEvent2025
TV Dragon and retail entrepreneur Theo Paphitis will be hosting #SBSEvent2025 – the free annual event for one of the UK’s leading small business initiatives, #SBS Small Business Sunday, at the Birmingham ICC on 21st February 2025. This event marks the 15th anniversary of #SBS
22/01/2025
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Google Signs Two-Year Deal with Theo Paphitis’ #SBS Small Business Sunday
TV Dragon Theo Paphitis is delighted to share that he has just signed a multi-year deal with industry leader Google to be the Headline Partner for his leading UK business network #SBS Small Business Sunday, including for the free inspiring small business events #SBSEvent2025 and
11/12/2024
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