#SBS is one of the leading small business networks in the UK with over 5,000 members.
Each week, Theo Paphitis welcomes 6 small businesses who tweet, comment or post an image to @TheoPaphitis describing their businesses to the #SBS community. #SBS now runs on X, Instagram and LinkedIn.
#SBS helps small businesses think BIG!
Theo says, “I admire people who have passion and energy. If you cannot bore your friends to death about your own small business then something is seriously wrong. I was struck by the number of business owners on Twitter (now X) who wanted to tell me about their new products and services. Small Business Sunday was born so that people have a specific time slot to post and pitch their ‘sell’ directly to me. #SBS, marking its 15th anniversary in 2025, now runs on X, Instagram and LinkedIn and I am constantly blown away by the depth and quality of the entrants.”
Our October #SBS Winner of the Month is… Suitcase Trains – Suitcase Trains Travels to New York City with Paul Smith!
What happens when a global fashion icon spots your small business on social media? For Suitcase Trains, it led to the opportunity of a lifetime. Out of the blue, an email arrived from the team of Sir Paul Smith, asking for one of their signature creations – a fully functioning miniature world crafted inside a vintage suitcase – to be featured in the window of his new flagship store in New York City.
The brief was clear: create something quintessentially British. It was the perfect task for a business built on nostalgia and incredible British craftsmanship. Though international shipping isn’t a regular service for Suitcase Trains, the Paul Smith logistics team handled the transatlantic journey to ensure the delicate piece arrived safely.
Fast forward to this month, the Madison Avenue store has officially opened, and the beautifully crafted Suitcase Train is taking pride of place in the window display, catching the eyes of thousands of New York shoppers. It is a phenomenal achievement that proves the global power of social media and a brilliant reminder of where a truly unique product can take you!
Perfect time to come up with a Tweet or post for Instagram or LinkedIn about your business.
Or explore the full directory of #SBS Winners and search by category, date, social media handle & more…
Follow @theopaphitis on Twitter, Instagram or LinkedIn.
On a Sunday between 5-7.30pm, post an image describing your business or comment under @theopaphitis weekly #SBS is open post, between whilst tagging @theopaphitis and using the hashtag #SBS. The competition is open on LinkedIn, Instagram and X (Formerly Twitter).
Every Monday night at 8pm, Theo reviews and chooses his favourite lucky six who are then re-tweeted or re-posted.
Potential to be shared with Theo’s 800 social media followers – providing a massive boost to the chosen lucky businesses!
The countdown to #SBSEvent2027 is officially on! We are delighted to announce that registration is now open for our fourteenth annual #SBS Small Business Sunday
The #SBS and Spring Fair partnership is returning for its eighth year, and this time we’re bringing our biggest village yet. After seeing a 10%
The #SBS Small Business Sunday community is celebrating after being officially shortlisted in The Hustle Awards 2026 in the Outstanding Startup Support category. The shortlist,
