Lex ~ Co-founder Blue Goose Coffee

Authentic sustainability by design reaps rewards:
Long before ‘eco-active’ consumers were a thing, we led the way in offering ethically sourced, speciality coffees in aluminium and plastic free pods & pouches.

Rather than a fluke and jumping on an eco-bandwagon though, it has always been by design. As a brand we could choose to tickle the surface of sustainability. But embracing and putting purpose at our heart is seen as far more authentic among our customers and audiences, helping achieve real stand-out versus greenwash-prone competitors.

For example, our Compostable Coffee Pod Advent Calendar took 19 months from concept to launch, where seeking out world-first ethical and environmentally-friendly coffees and packaging was neither easy, nor cheap.

However, the results have included listings and repeat purchases from the likes of Selfridges, a Soil Association ‘Best New Organic Product’ Award as voted for by national journalists and broadcasters and last month we won a World Coffee Innovation Award and an #SBS Award from ex Dragon Theo Paphitis.

From a marketing perspective it’s a dream, packed full of authentic stories to tell, and for a micro business like ours, it justifies why we always put purpose, ethics and sustainability at the heart of our decisions. It’s not easy but it reaps rewards.

So here’s to genuine purpose and authentic marketing messages, with no greenwash in sight.

Thanks, Lex (Co-founder Blue Goose Coffee)