- Website
- Bookmark
- Share
- Claim listing
- prev
- next
Founder
My Buzz
If you're in comms and want to make your media interviews more productive or if you think your events could run more smoothly, my team and I are here to help.
I'm a media mentor based on 30+years as a journalist. In the corporate world my aim is to make engagements with the press more productive for clients. So often a spokesperson is misquoted (and this may not be the fault of the journalist) or the writer takes control of the interview with the interviewee getting nothing out of it. I've been that journalist and have seen how spokespeople could do better. Ask me about media training sessions or ongoing coaching. After 30 years as an IT journalist I specialise in the tech sector but I've helped elsewhere as well. My team includes camera operators to support training sessions, an actor to help with presence on screen or on stage, a seasoned TV newsreader and a leadership coach.
My Bio
Guy Clapperton is the proprietor of Clapperton Media Training. His aim in media is to help spokespeople get their messages into interviews effectively. Too often he sees journalists and other influencers take over as if they were the experts – he’s done it himself whilst contributing to the Guardian, Times, New Statesman and a lot of the trade press but most of the time journalists are publishing professionals, not tech experts or whatever your specialist field happens to be.
He’s been a journalist for over 30 years and a trainer for almost 20 and is eager to help you make your points heard and get them reported accurately.
He has been a professional speaker for 20 years and helps people with their presentations; his aim, whether working alone or with a team member or two, is to get to the person behind the words and give people the confidence to make their points clearly and deal with any question and answer issues efficiently. He has been the CIPR’s trainer for its “virtual presentation” courses since 2021. He became a fellow of the Professional Speaking Association in 2011 and has spoken in many countries across four continents.
My Business Tips
You're never too young to start putting money away for your pension.
Stay focused - lots of little bits of marketing can add up to a big bit of money.