Theo Paphitis’s #SBS Small Business Sunday network partners with Lifestyle giving them access to 1.5million more customers
The digital #SBS x Lifestyle gift card was launched by Theo Paphitis at #SBSEvent2025 to over 1,000 small business attendees.
The new #SBS gift card will give small businesses the opportunity to see new routes of income and raised brand awareness.
A trial with #SBS winners and Lifestyle saw a 70% redemption rate and will now be available to the full community of over 4,000 small businesses.
TV Dragon and small business champion, Theo Paphitis, founded #SBS Small Business Sunday in 2010 to help promote and support small businesses on social media. Now celebrating its 15th year, #SBS has teamed up with Lifestyle to launch the new #SBS Gift Card, a digital gift card designed just for the #SBS network, where people can redeem their Lifestyle vouchers against a #SBS winning business.
Retail Entrepreneur, Dragon and #SBS Creator, Theo Paphitis, said: “In its 15th anniversary year, #SBS Small Business Sunday is offering even more to its community of over 4000 small businesses. Partnering with Lifestyle to launch the #SBS Gift Card feels like a fantastic way to mark this anniversary, opening up new avenues for sales, growth and marketing exposure for the small businesses. Having consumers able to select #SBS businesses on the Lifestyle website and spend their hard-earned money whilst supporting small businesses, is something I’m very proud of. I look forward to the businesses taking up the opportunity and accessing the potential new avenue of sales from the 1.5million customer base. The sky’s the limit.”
Lifestyle Managing Director, Adam Hobbs, said: “Lifestyle is incredibly excited about our new partnership with SBS, we believe that the Gift Card market has been somewhat cut off to small and medium size retailers and we’re here to change that. By partnering with #SBS we’re able to work closely with the UK’s widest array of fantastic small and medium retailers. In turn those retailers are able to work with the UK’s favourite Multi Choice Gift Card, Lifestyle, opening new markets, accessing new customers and ensuring your brand is seen across the entirety of the UK”
Lifestyle customers will be able to log on and choose to purchase from the variety of #SBS winners, who will have a specially designed section on the website to highlight they are shopping from a small business. This offers #SBS winners a new platform to sell their products with the UK’s favourite Multi Choice Gift Card company, opening them up to the millions of customers that visit their website. This card is the first of its kind and the only gift card that champions small businesses.
12 #SBS businesses took part in a 2024 trial on the Lifestyle website, and 70% of them have seen redemptions already and with the spotlight section for the #SBS Card on the website, this is a fantastic opportunity for the #SBS community.
The digital gift card was launched at the annual free #SBS Event in Birmingham on 21st February, which saw 1000 attendees access a day full of free advice, mentoring and motivational speakers to help grow their business.
