SBS winner’s SFE services Air Conditioning Refrigeration and Pinpoint Marketing Consultancy have come together recently via Pinpoint creating a bespoke marketing strategy and plan for SFE Services to help grow the business. The plan covered setting objectives, reviewing the market and competition, keyword research, defining the messaging, review the website and social media, brand review, working on a SWOT, defining the target audiences and developing tactics and how to measure these. Tactics included content planning across social media, blogging, networking, PR, SEO and ads, recruiting, email marketing, data/list building, prospecting, case studies and making the most of the #SBS win! The plan will be implemented by Sophie and the team at SFE over the coming months with Nicole of Pinpoint’s support where needed. Sophie said “We are looking forward to getting her “marketing” life more organised.” And Nicole said “I am happy to be doing what I do best which is to help small businesses get from where they are now to where they want to be with consultancy and hands on marketing support. Sophie and Grant have a great business with lots to offer and many opportunities to grow”
Watch this space SBS members, Crew and Theo …
