Colour has an impact on our everyday decisions, from crossing the street to choosing a food or household item from a shop or supermarket and wanted to explore this from a business perspective, such as branding and design. You may not realise it but this has been used in many ways to promote a particular type of product as the colour has a long standing meaning.
To give you an idea of this, here is the western meanings of some colours:
Red: warmth, love, anger, danger, boldness, excitiement, speed, strength, energy, determination, desire, passion, courage, socialism.
Pink: feminine, love, caring, nurture.
Orange: attention-grabbing, comfort, liveliness, cowardice, hunger, optimism, overwhelm, summer, intellect, happiness, energy, conflict.
Green: durability, relaiblity, environmental, luxurious, optimism, well-being, nature, calm, relaxation, spring, safety, honesty, harmony, freshness.
Blue: peace, professionalism, loyalty, reliablity, honour, trust, melancholia, boredom, coldness, winter, depth, stability, conservatism.
Purple: power, royalty, nobility, elegance, sophistication, artificial, luxury, mystery, magic.
Gray: conservatism, traditionalism, intelligence, serious, dull, uninteresting.
Brown: relaxing, confident, casual, reassuring, nature, earthy, solid, reliable, genuine, autumn, endurance.
Black: elegance, sophistication, formality, power, strength, illegality, depression, morbidity, night, death.
White: cleanliness, purity, newness, virginity, peace, innocence, simplicity, sterility, snow, ice, cold.
Now if some of these colours are used in combination with one another and in various shades of those colours the visual impact can be stunning, such as a White logo on a shade of Blue background for a business in a health or well-being industry.
Why not explore about what these colours say about your business, see if they have some real life applications that could assist your business in on going marketing.
