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FOUNDER
Tim Stanger
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WIN DATE
6th November 2011
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LOCATION
Bishops Castle, Shropshire
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CATEGORIES
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WEBSITE
FOUNDER
Tim Stanger
WIN DATE
6th November 2011
LOCATION
Bishops Castle, Shropshire
CATEGORIES
WEBSITE
Winning #SBS was a wonderful PR boost for Vinyl Clocks and the early November win was perfect timing for Christmas sales. One of the biggest benefits has been the support and camaraderie of the #SBS community.
Vinyl Clocks was born after a fruitless search for an interesting clock. There were plenty of Station clocks, and bland School type clocks, but very few interesting clocks. Music evokes memories, and emotions. With Vinyl Clocks, you choose the music that will become your clock. What was Number One the year you, or your children were born? Unfortunately you may be stuck with The Birdie Song, but it\'s still a fun gift! The website had to be fun, funky, but also simple to navigate. It\'s important to be able to find \"that tune\" quickly. Of course, not every record will be on the site, there are quite a few! However, a bit like if the DJ isn\'t playing your tune, you can always request it, hence the Requests page. In addition to winning #SBS, Vinyl Clocks recently won Jacqueline Gold\'s #MOM competition.
Communication is everything. The first communication is our Business message via Branding, website etc. The second level is a personal response to customer enquiries & comments. This is critical as this is where a Small Business has the edge, as we can be personal. Lastly, but most importantly, there’s sales follow-up. Positive feedback is wonderful, but don\'t be frightened to receive negative feedback. This is the most valuable, as you\'re Business can only improve from acting on it.
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