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Sweet Cumin

Sweet Cumin

MAIN INFO

  • FOUNDER

    Binixa Ludlow

  • WIN DATE

    6th April 2020

  • LOCATION

    Radstock, Somerset

  • CATEGORIES

    Travel & Tourism, Food, Women, Manufacture, Education

  • WEBSITE

    www.sweetcumin.co.uk

MY BUZZ

Sweet Cumin Bini set up Sweet Cumin with a budget of £200. Bini’s philosophy is to pass on her knowledge to budding cooks, young and old, who want to understand the importance of using spices, trying new flavour combinations and how to create and develop their own dishes. Many cooks come far as field from the US and Europe to learn the skills. Cookery courses are suitable for all ability cooks. Half and full day classes run throughout the year Gift voucher are available Bini Fine Foods Ltd Bini started cooking curries for her friends who enjoyed the delights in their own homes. She later entered the range into various awards and has won many awards from Western Daily Press Food and Farming Awards, Best Food Producer 2018, 12 Great taste awards, Champion Product for Taste of the West for her Classic Chicken Curry, Best local food to go in the South West, Delicious Magazine finalist for the produce awards and has sent her food to Buckingham Palace as well as cook for the ICC World Cup Cricket 2019 to name just a few. Accolades Bini’s career has gone from strength to strength in recent years. Her portfolio of accolades now includes a raft of awards for her classes and frozen ready meal range, numerous high-profile TV and Radio appearances (BBC, ITV and C4) as well as featuring in local and national press (The Guardian, Delicious Magazine, Crumbs Magazine). Bini’s longstanding collaboration with Thatcher’s Cider (pairing curries with ciders) has been rolled out across the UK, Australia and the US.

MY BIO

Sweet Cumin Indian Cookery School- Bini Ludlow owner and teacher has build an award winning cookery school teaching all ability cooks how to cook with spices with confidence. The award winning business won SW Tourism Alliance Award Winner 2020 and Bath, Bristol and Somerset Tourism Awards GOLD attracting visitors across the UK and overseas. Growing Up Binixa (Bini) Ludlow grew up in Bradford West Yorkshire. She learnt traditional Gujarati cooking from her mother at the tender age of seven. This was to prepare her for married life ahead. Bini was fortunate to have been surrounded by experienced home cooks, Bradford’s diverse culture, and an array of Indian shops that were full of unusual exotic ingredients. Bini ‘The Career Woman’ Staying true to traditional home cooking techniques has played a vital role in Bini’s career to date. She has worked in secondary schools, teaching young people how to cook creatively while ensuring that they understand the processes involved when cooking with spices. Her real passion lies in producing delicious, colourful dishes that are easily replicated at home. Bini has been entertaining friends and family with honest Indian fare for many years and her love affair with good Indian food has not abated over the years. Bini believes that Indian cooking is about loving the ingredients and not rushing the process. If a dish is rushed the food never tastes as good as when time, effort and a little care and attention have been taken to prepare it. Inspiration and India Her time (3 months) spent in India provided further insight into her heritage and gave her the opportunity to see first-hand how women in India produce their cuisine using similar ingredients today. Bini took the time to meet her extended family where she learnt how the dishes they cooked compared from recipes found in the UK. She discovered the ultimate curry in Goa: crab curry with rice and salad. This inspired Bini to try more dishes when she returned back to the UK. She also worked in Schools in the Gujarat and Kerala to enhance her knowledge of local customs, traditions and their food.

MY BUSINESS TIPS

Stay positive, and never give up - Bini believes that if you have a positive mental attitude it translates through to the team. To set goals and an aims focuses the mind and allow others to contribute their ideas and let them get on with the job they are good at. Have the right people who care about the business surround you as this will help build the business and move it forward. Create a lasting supply chain - to have a strong support structure to help make the business run smoothly through though times. Conduct business with integrity

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