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FOUNDER
Graham Childs
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WIN DATE
11th September 2011
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LOCATION
Letchworth Garden City, Hertfordshire
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CATEGORIES
Business Services, Marketing and Advertising, Food, Web Design, Design, Packaging
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WEBSITE
FOUNDER
Graham Childs
WIN DATE
11th September 2011
LOCATION
Letchworth Garden City, Hertfordshire
CATEGORIES
Business Services, Marketing and Advertising, Food, Web Design, Design, Packaging
WEBSITE
The Artisan Food Trail were lucky enough to be picked by Theo as an #SBS winner on their very first tweet. The initial boost of activity through our website has been maintained ever since. As we're helping promote small artisan food business ourselves we're very proud to be associated with #SBS and the help it's giving lifting the profile of other small businesses.
The Artisan Food Trail is a unique and affordable online marketing service for artisan food and drink producers within the UK. It offers the small producer, the opportunity to be seen by foodies, chefs, restaurants and local outlets alike - all who want to buy their products. The Artisan Food Trail exists because we wanted to increase the awareness of your products to your consumers at a price you can afford. We do not have an online store as our aim it to drive traffic directly to you to make your own sales (and keep your own profits). Because we build your brand awareness through out network and newsletters (over 2.3 million re-tweets of our daily twitter newspaper and over 50,000 potential readers of our email newsletter each month, plus daily interaction through social media, our blog and more), sales can be indirect too through greater awareness of products in farmshops and delis. Only Four months into our campaign, The Artisan Food Trail received a 'Highly Commended' Internet Marketing Award for 2011 and were picked as one of Theo Paphitis's #SBS winners in September. Our additional services to help small producers further include: packaging design, promotional literature design, product & produce photography, website design (brochure & e-commerce), social media (setup & maintain), copywriting, print and more.
Always be true to yourself and your brand. Don't listen to the media and the bad things that they have to say - bad things make bad things and a positive attitude will always win through. Market yourself! Sitting in a dark office and not telling the world about your business will not get you new clients or customers. Know what you want to achieve with your business.
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