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Founder
My Buzz
Hello! I’m Sejal, the founder of Amaura London, an eco-luxury home fragrance range of candles and diffusers.
I’m a wife, a daughter and mother of two amazing boys. My passions are dancing, gin and wellness.
"I BELIEVE LIFE IS ABOUT BALANCE....THIS IS HOW MY JOURNEY TO WELLNESS AND CREATING AMAURA BEGAN."
My Bio
"My mission is to fill your home with a positive ambience that will enhance your mood and wellbeing, with my eco-luxury candles & diffusers"
Over the past 7 years, I have developed a huge passion for wellness. When my mum suffered a life-changing stroke, my outlook on life changed. Since then I have focused on understanding self-care and wellness - this became a priority. This journey led me to discover the hidden toxins in our everyday products so I began making swaps to natural, non-toxic products.
As a candle lover, I was shocked to discover the toxic ingredients that go into making many candle brands. I didn't want this for my family. This led me to make my own candles, which I became hugely passionate about. I made it my mission to create a truly luxurious home fragrance range that not only looked stunning and smelt amazing but were made with ethically sourced ingredients and essential oils that really helped my family's wellbeing.
Amaura was born – blending a combination of the words ‘AMBIENCE’ AND ‘AURA’
My Business Tips
You can't do everything....opportunities come along every day and as small business owners we can't do it all. So we must look at what will drive our business to grow as well as remember why we started this in the first place.