SBS Video

Bobbi | London™

Bobbi | London™



    Bobbi Trehan-Young


    11th July 2021




    Shopping, Computer Consumables, Gifts and Occasions, Retailers, Women, Manufacture




Bobbi | London™ was created to amplify women in the workplace, and empower them with products tailored for Women that are stylish, functional, sophisticated and travel-ready. I created my start-up in 2019, the development of my luxury leather collection had just started when everything came to a grinding halt, as a result of the UK lockdown in March 2020. It was devasting for me, instead of losing hope I decided to remain fluid and proceed with bringing forward my collection of luxury Tech Products, these were initially designed to compliment the brand. I launched my brand Bobbi | London™ online www.bobbildn.com with my debut luxury Tech Products Edit a year later than originally planned in March 2021. Attention to detail doesn't stop at the design of the products but extends to the exquisite packaging which in my opinion contributes to the overall brand DNA and not only delivers on the luxurious shopping experience but additionally makes our line of products ideal for corporate or client gifting. I'm trying to keep the manufacturing process British for my forthcoming leather collections, for which I have secured a London based workforce. I'm seeking to raise funding from Angel Investors in order to see this vision through, this initiative is designed to create jobs and retain artisan skills in the UK along with providing the older retiring generations an opportunity to transfer their skill set (which otherwise would be lost) to the younger graduates who are looking at stepping into the leather making industry.


I have a corporate background in technology specialising as a Microsoft Subject Matter Expert & Architect with a career spanning across two decades. I am the Founder and CEO of a B2B service based company eTech Fusion Group® and a B2C product based company Corporate Dynamism® As a Woman-in-Tech my career & personal lifestyle have contributed to extensive travelling. During which I identified a gap in market for stylish work bags, & travel products for women. This inspired me to create my start-up Bobbi | London™ 2 years ago. - I pursued my start-up from concept to reality - Launched my debut Tech Products collection online in March 2021. - In May 2021 I took my woman-owned start-up & joined the next generation of high-street entrepreneurs with a pop-up store on Oxford Street, London. - In July I won #SBS Woot! Woot!


Start before you're ready! There are challenges we deal with in all walks of life both personally and professionally, we forget our own strength of how we HAVE what it take to over-come them. We just need to remind ourselves of that each day. So fuel your passion and boost your confidence by reminding yourself of the small wins everyday! Assign every new life changing decision to a tune - You will build a playlist which will subconsciously pave your path to succeed.


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