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FOUNDER
Chiara Stone
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WIN DATE
17th November 2013
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LOCATION
Ramsgate, Kent
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CATEGORIES
Shopping, Animals and Pets, Children, Greeting Cards, Jewellery, Retailers
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WEBSITE
FOUNDER
Chiara Stone
WIN DATE
17th November 2013
LOCATION
Ramsgate, Kent
CATEGORIES
Shopping, Animals and Pets, Children, Greeting Cards, Jewellery, Retailers
WEBSITE
Our character based acrylic jewellery is stocked in the children's section of Libertys London, we also sell all of our products through NotontheHighstreet.com 2013 Mumpreneur Award Finalists In 2014 our Clarissa the Cupcake necklace was featured in the Three mobile SingitKitty advert which went viral.
Hoobynoo World creates unique character based jewellery and gifts from my own unique illustrations. I started my business from home in 2012. Using my background in graphic design I created my own branding and built myself a website. The idea came to me when I was doodling animals for my son and making up stories for them, I thought wouldn't it be great to take these design and make them into jewellery. So I created original illustrations of a handful of characters and my husband who is a published children's author wrote character profiles to accompany the acrylic jewellery. The ethos of our brand is positivity and happiness, we have now expanded into other ranges such as phone cases and pet tags. Our aim is to create a world wide brand where our designs are available across a wide range of products. Our necklaces are currently stocked in Liberty's London as well as a handful of independent retailers. Our next big step is to attend a trade fair and expand on the number of stockists we have.
Sheer determination and drive can take you a long way, if you believe in yourself others will too. Never be afraid to try, you never know what you may be able to achieve :)
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