30 January Event was a great inspiration - helps confirm things we believe are true and challenged us to take on new challenges. So many energetic people in one place and brilliantly organised.
We are now ready to tackle another big supermarket to go truly national.
A life spent in marketing and business development from research to account management. Working in small businesses to international manufacturing businesses and professional services organisations has given me a breadth of experience and training without which we could not have launched Crushed. Jenny my co founder and original idea generator has spent a life in Sales and now runs children's nurseries and after school clubs. Jenny knows what children eat, how they choose it and why they don't.
One amazing coincidence was that we were born 6 months apart across the world in SE Asia - living only a few miles apart in Malaysia. We then met up at university,too many years ago. Jobs, husbands, children, dogs and middle age demand our time and Crushed is the biggest adventure so far.
Know your market. Focus on Strategy Finance & Management. Recruit for skills you don't have. Watch the cash and stock. Trust your instincts if you have seen a lot of businesses and people. Sleep on an idea