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Founder
My Buzz
Ethical underwear for every body.
Most of us don't think twice about picking up a basic underwear multipack at the supermarket when we need them. But what if this simple purchase, this staple item we wear every single day, could change lives?
For every pair of Y.O.U underwear sold, a pair of underwear is donated. Through our Buy One Give One model and partnership with Smalls For All, we've donated over 50,000 pairs and empowered over 17,000 women & girls so far, thanks to every purchase our customers make.
Y.O.U underwear is Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton, so it's super-soft and as kind to your skin as it is to the planet.
My Bio
Hi I'm Sarah, founder of Y.O.U Underwear,
In 2016 I travelled to East Africa to do some community volunteer work as part of the Uganda Marathon.
I was shocked at the number of women and children I met who didn't have access to something we take for granted every day – underwear.
Globally 1 in 10 girls miss up to 3 months of school every year due to not having underwear during their periods. This creates a barrier to furthering their education and restricts their future employment opportunities.
Underwear isn’t just the foundation to your outfit, it’s the foundation to a more positive future.
I wanted to do something to help, so Y.O.U Underwear was born!
My Business Tips
The main thing would be to ‘just do it’! When it comes to starting a business, you will never know enough and the timing will never be right, so don’t wait for that perfect opportunity. There’s a lot to be said for starting somewhere and growing your expertise and experience as you go along. And if you never start, you’ll forever be left with a feeling of ‘what if….?’.
Trust your instincts! Your head does the strategy, your heart drives the passion, but your gut is surprisingly useful in business too. I think it’s something we don’t listen to enough, so it’s really good to cultivate the ability to trust your feelings, particularly that first gut reaction. But on the flip side of that, find allies and ask for help! You don’t need to do it all alone.
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