Sustainable sleep product pioneers, Penrose, have announced the highly anticipated launch of their new environmentally friendly brand, Biosnooze and their 100% biodegradable polyester, down like alternative pillow, a game changing innovation in bedding. Every year 14 million duvets, pillows and mattress toppers end up in UK landfills. The Biosnooze pillow has been created using pioneering technology to finally offer a British manufactured, vegan, luxury, down alternative pillow that won’t end up in landfill.
The planet-friendly pillow harnesses, the first ever biodegradable* technology that enables man-made fibres to return to materials found in nature. Polyester is a complex molecule that naturally occurring microbes have a hard time digesting, which is why standard polyester, found commonly in pillows, does not biodegrade. Biosnooze optimises the polyester or fabric fibre with a simple sugar, making the fibres easier and more pleasant for microbes to digest. In accelerated test conditions, Biosnooze fibres reach near complete biodegradation* in under two years, while standard polyester remains almost completely intact.
Independent testing has also shown that the soil left behind from the degradation process contains no plastic and remains perfectly suitable for plant growth.
“Around 61,900 tonnes of duvets and pillows enter the waste system in the UK each year. That’s not a number we are comfortable contributing too. So we set about designing a pillow that strikes the perfect balance between feeling good for our customers and being good for the planet.”
Made from a unique blend of virgin polyester and recycled water bottles, which have been given new life as finely spun vegan down, the Biosnooze pillow offers a super soft, yet supportive sleep experience.
The Biosnooze Pillow comes from the multi award winning makers behind pioneering sustainable bedding brand, Penrose Products. “We’ve been making bedding for years and whilst our products have evolved, our commitment to manufacturing the most sustainable bedding that doesn’t compromise on comfort will last forever…unlike our biodegradable pillows.” Renowned for their luxurious natural fibre bedding, Penrose Products are driven by an ambition to prove that luxury and good sleep doesn’t have to cost the Earth. In an era when luxury and sustainability are no longer mutually exclusive, Biosnooze offers consumers the opportunity to improve their quality of living without ethical or environmental compromise at an accessible price point.
Feels like down – “We decided early on that we wanted our pillows to offer the luxury deep fill feel of a down pillow but without the questionable ethics” Whilst many retailers will endeavour and claim to only use down and feather naturally ’gathered’, several reports have uncovered an alarming rate of down and feather used in bedding is still obtained by methods including ‘live plucking’. “Our innovative new Biosnooze pillow offers the sumptuous feel of down without a feather in sight.”
The Biosnooze pillow offers all the benefits consumers should expect from a luxury down alternative pillow. It’s hypoallergenic, temperature regulating, luxuriously soft yet supportive and machine washable.
Made in Britain – The Biosnooze pillow is the first and only 100% biodegradable polyester pillow made in the UK.
Manufactured in Nottinghamshire and shipped directly there’s no confusion about origin or concern over transport related carbon emissions, just trusted British manufacturing. Packaged in industry leading compostable packaging made from potato starch, Biosnooze have considered every element to reduce their environmental impact. “We’ve even removed the traditional sateen care labels from our pillow and instead printed a scannable QR code using vegetable dyes that takes our customers to a dedicated ‘Care Page’ on our website.”
The Biosnooze Pillow is available to ‘Pre-Order’ online now for £49.00.
