Samantha Searle, founder of Boogie Tots®, has been named Mumpreneur of the Year at the prestigious Kent Women in Business Awards 2025. The award recognises her outstanding achievements in building a thriving business while balancing the demands of motherhood.
Boogie Tots is a fun and engaging dance experience for toddlers, designed to boost confidence, creativity and social skills. Through high-energy sessions in nurseries, schools and community venues across Kent, Sammie has created an inclusive space where children can express themselves freely. Her unique approach, drawing on her background in entertainment, has made Boogie Tots a beloved activity for families across the region.
Sammie’s win highlights the success of Boogie Tots and her dedication to inspiring the next generation. ‘I’m absolutely thrilled to receive this award,’ she said. ‘I’ve been running my business for over 16 years, having created it when I couldn’t find a class like it for my son to attend. This award is very special because I wouldn’t have a business if I wasn’t a mum. That son is now 20 and regularly helps out, along with my younger children.'”
Last year, Boogie Tots launched its first franchise in Maidstone, and with a growing network of classes and franchise opportunities, Sammie believes this business growth contributed to her win. She is now looking to expand the brand across the UK, offering entertainers and parents the chance to run their own Boogie Tots businesses. Franchisees have the flexibility to work around their families, choose their own hours and take control of their finances, all while making a positive impact on children’s lives.
For more information about Boogie Tots or franchise opportunities, visit www.boogietots.com
