Exeter company wins international award
for their world-first Coffee Pod Advent Calendar
In the last 10 days, Devon-based Blue Goose Coffee has picked up an #SBS Award alongside a World Coffee Innovation Award for their Compostable Coffee Pod Advent Calendar for Nespresso machines.
Announced in front of an international audience, the Coffee Advent Calendar won the Coffee Capsule Innovation Award, was runner-up in the Ethical Initiative category and was recognised as trailblazing and an outstanding contribution to the global coffee scene.
Meantime Theo Paphitis of Dragon’s Den fame selected it as one of only a few #SmallBusinessSunday winners at the weekend, opening the door to one of the leading exclusive small business networks in the UK.
It’s the Calendar’s fourth major award, having already secured accolades in the Free-From Christmas Awards and the Soil Association’s ‘Best New Organic Food & Drink Product’ Award in their annual BOOM Awards, following a rigorous judging process by a professional panel including the Daily Telegraph’s Xanthe Clay and TV cookery star Romy Gill.
Selfridges are also stocking the Calendar for the second year in a row, having sold out within 1.5 weeks in 2022.
Featuring 24 compostable Nespresso coffee pods full of ethically-sourced, organic coffees from 7 origins, the coffee pod advent calendar is entirely plastic-free. Each coffee has its own compelling people and environmental story and includes the world’s first Sail Ship Coffee in a pod, the world’s first Bird-Friendly® Coffee Pod for Nespresso machines and the world’s first Ethiopian Forest Coffee pod.
Blue Goose Co-founder Lex Thornely said: “From inception to creation, I wanted to blow customers away with our Eco Coffee Pod Advent Calendar, so to be recognised by Theo Paphitis, the World Coffee Innovation Awards and Soil Association judges, who said our Calendar “won on so many levels”, is an absolute highlight in my journey as co-founder of Blue Goose Coffee.”
“As a project, it was all about creating something with real impact, not just a token gesture coffee advent calendar. So matching ethics, sustainability and taste was key, alongside reinforcing the incredible benefits of organic agriculture versus the extreme damage to biodiversity and emission levels that fossil fuel-based nitrogen fertiliser and chemical pesticides are creating. Nature-friendly business is vital for us all and we have proven it is absolutely possible to balance business with purpose, despite being a micro business competing with global conglomerates.”
Soil Association Certification Director Alex Cullen said: “Organic production offers vital solutions for climate and nature, which is why we’re so excited to see the innovation and lengths that Blue Goose have gone to showcasing organic products at their very best.
The Blue Goose Coffee Pod Advent Calendar is available for a limited time via their website www.bluegoose.coffee/advent or in-store at Selfridges Oxford Street.
